JitterJam was acquired by Meltwater Group in 2011.
Founded in 2008 in New Hampshire, JitterJam is now a part of the Meltwater Buzz family of products by the Meltwater Group. JitterJam is built specifically for Marketing, PR and Advertising agencies to service the needs of consumer-facing companies and brands who are looking to generate true ROI from social, mobile and email engagement and marketing. JitterJam’s unique capabilities, including comprehensive social profiles on social contacts, enables agencies to provide services that go beyond social media monitoring. JitterJam enables agencies to provide social lifecycle services to their clients.
Market Opportunity
Recent Forrester Research market data found that 42% of on-line adults, and 55% of on-line youth want to engage with their favorite brands through social applications. Data from Nielson Co. shows the number of individuals actively using community web sites is now greater than the number of active users of personal email, and growing at a 50% faster rate. On the business side, surveys show that 72% of marketers have been using social media for just 3 months or less. This data highlights a huge opportunity for new products and companies in this market, either as large standalone firms or to become strategic targets for established companies as they struggle to adapt their product mix to the changing market. The JitterJam solution is built specifically to address this market opportunity.
Investment in Social and Mobile Marketing Grows
While these marketers are relatively new to social media, it’s clear that they believe that social marketing will become a primary form of marketing and an important part of the marketing mix. Forrester Research recently updated their forecast of US Interactive Marketing spend over the next four years. By 2012, the spend on social marketing will equal that of email marketing. Additionally, the growth in spending on both social and mobile marketing will greatly outpace that of other interactive marketing activities including email, display and search marketing.
