Founded in 2008 in New Hampshire, JitterGram, Inc. is the developer of the JitterJam application. JitterJam is built specifically for consumer-facing companies in the mid- to small-business market who are looking to generate true ROI from social, mobile and email engagement and marketing.
Market Opportunity
Recent Forrester Research market data found that 42% of on-line adults, and 55% of on-line youth want to engage with their favorite brands through social applications. Data from Nielson Co. shows the number of individuals actively using community web sites is now greater than the number of active users of personal email, and growing at a 50% faster rate. On the business side, surveys show that 72% of marketers have been using social media for just 3 months or less. This data highlights a huge opportunity for new products and companies in this market, either as large standalone firms or to become strategic targets for established companies as they struggle to adapt their product mix to the changing market. The JitterJam solution is built specifically to address this market opportunity.
Investment in Social and Mobile Marketing Grows
While these marketers are relatively new to social media, it’s clear that they believe that social marketing will become a primary form of marketing and an important part of the marketing mix. Forrester Research recently updated their forecast of US Interactive Marketing spend over the next four years. By 2012, the spend on social marketing will equal that of email marketing. Additionally, the growth in spending on both social and mobile marketing will greatly outpace that of other interactive marketing activities including email, display and search marketing.
SMBs
Mid-sized and small businesses have needs that have grown beyond email and web marketing but cannot afford larger enterprise solutions. They are feeling the most pain in adopting the emerging social marketing channels because they lack the staff to effectively manage their social interactions manually and they do not have the budget to acquire expensive, special-purpose tools or the expertise to develop these tools in-house. The JitterJam solution is delivered as Software-as-a-Service (SaaS), putting the sophistication and power of multi-channel integrated marketing within reach of a new generation of small and medium businesses.
