JitterJam® Social CRM

I love it when I discover something new. And I’m thankful that there are others out there that are sharing what they have learned and discovered.

I’m a tech junkie. I love new gadgets, new apps, new services…anything that can help me to save time, to learn something, to get more information to make good decisions or to keep me entertained. So when someone shares out something cool and new, I have to try it. I want to figure out what intrigued this person and if it’s right for ME.

This morning, I attended a Social Media Breakfast in Manchester, NH. If you haven’t been to one, it’s all about education and networking (and a bit of food and coffee) as a start to your day. This month’s topic was about Location Based Services (LBS). As you might know, LBS is starting to take hold due to the convergence of LBS and social media through applications like Foursquare and Gowalla. As these applications are beginning to gain attention in the mass market, new and innovative applications are also emerging.

What’s great about speaking to different people, going to networking and educational events and just monitoring the chatter of your contacts across social networks is that you always learn something new. Among the many “new to ME” discoveries this morning was the stand-out application ShopKick. This is an application that enables you to earn “kickbucks” (points) each time you “check in” or even “walk in” to participating retail outlets. And you can even earn more kickbucks for scanning specific advertised items using your smartphone! These kickbucks can be redeemed for rewards (primarily gift cards) or even donated to charities! How great is that?!!

As a marketer, I’m intrigued by the ability to really get a true indication of who is shopping at your store and notification of when they’re physically at a location, what they’re looking at, which aisles they go down, whether they look at and purchase an advertised item, etc. Part of the point made today by the speakers is that people WILL provide brands with lots of data IF the brand provides value for that information. For me, attending today’s event introduced me to some really intriguing new apps. It was a dose of new that fired me up.

I encourage you to find YOUR new every day, whatever that new might be.

Thanks to @njdeluca, @walterelly and @ericleist for today’s discoveries. I appreciate your taking the time out of your busy schedules (and trudging through the snow) to help spread your knowledge.

And now I’m passing the torch onto you, and I’m hoping you’ll share your knowledge with others. What cool “thing” have you discovered recently?

Have a happy and safe weekend, everyone.

Traditional customer relationship management (CRM) is a thing of the past. With the accelerating adoption of social platforms, and the proliferation of user-generated content, old-school customer databases just don’t cut it anymore. Relevant relationships are evolving. Evolve with them for better brand management, lead generation, and customer service. Register for the free webinar on 1/26/11 at 11:30am EST, and get the recording if you can’t make it live, at http://bit.ly/AhaSocialCRM.

Download the JitterJam, Epiphanies Offer Monthly Webinar Series Press Release PDF

Gilford, NH, January 20, 2011 –(PR.com)– JitterJam, a leader in Social CRM software, and Epiphanies, Inc., a social marketing and success strategies team, jointly announced a new collaborative partnership for 2011, to create a free monthly series of educational webinars for entrepreneurs, businesses, and organizations determined to evolve and prosper in this dynamic Social Age.
 
“As businesses and brands become more focused on social marketing, their understanding of the rules and strategies of social engagement will be critical to their success,” says Ric Pratte, CEO of JitterJam. “We’re thrilled to be combining know-how, passion, and might with Epiphanies, Inc. to help companies and industry leaders seize opportunities, build their brands, and engage with their ideal audiences in meaningful and profitable ways.”
 
The free webinar series begins on January 26, 2011 at 11:30am EST with “Buck Naked Relationships: A Stripped Down Intro to Social CRM.” Allen Voivod, co-owner of Epiphanies, Inc., will explore the new world of Social Customer Relationship Management (SCRM), including: How social media radically changes the whole CRM game; where the money is and how Social CRM relates to ROI; what’s necessary to monitor, listen, engage, and manage content in the Social CRM space; and what action steps to take to embrace and implement Social CRM.
 
“JitterJam is really ahead of the curve in what it can do for brands, agencies and organizations in the social space,” says Voivod. “Our company is in the business of helping our clients see what’s possible and making it happen. Together, our goal is to give people the information and insight they need to take confident, progressive action.”
 
“It’s all about harnessing the power of technology, strategic ingenuity, and an ever-connected humanity,” adds Lani Voivod, Allen’s wife and business partner. “JitterJam’s platform celebrates this and so much more, and we can’t wait to share these big ideas and their practical applications with forward-thinking professionals ready to dive in, thrive, and have fun along the way.”
 
For more details, and to sign up for the free “Buck Naked Relationships: A Stripped Down Intro to Social CRM” webinar, go to http://bit.ly/AhaSocialCRM.
 
About JitterJam
JitterJam is a web-based Social CRM system that helps businesses and brands Turn Conversations into Customers™. JitterJam combines social media monitoring, an intelligent contact database and a multi-channel digital marketing platform into a single, integrated system. Consumer-facing businesses, brands, agencies and consultants are using JitterJam to capture relevant conversations on the social web and turn them into lasting, trusted customer relationships with new opportunities for revenue growth. Founded in 2008, JitterJam is headquartered in Bedford, NH. For more information, visit http://www.jitterjam.com.
 
About Epiphanies, Inc.
Hailed as “visionary” and “two of the most creative thinkers in the industry” by the NH Division of Economic Development, Lani and Allen Voivod share powerful social marketing & success strategies through speaking, workshops, and their own online channels. Their company, Epiphanies, Inc., trains teams, crafts strategies, and serves as long-term success partners for bold brands, innovative businesses, and mission-driven organizations. To find out how they can help your business boost visibility, community, competitive edge, memberships, and profits, join their Facebook community at http://facebook.com/AhaYourself and introduce yourself, jump into the conversation, or share a biz insight on their FB Wall.
 
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I’m not a fan of snow.

As a person with a disheartening lack of ability to propel myself using anything strapped to my feet, I can’t ski, snowboard, ice skate, snowshoe or do anything remotely related to winter sports. Coupled with the fact that I grew up in the San Francisco Bay Area and rarely visited the Sierra Nevadas, I was, shall we say, snow averse. Even living for seven years in the Midwest snow belt didn’t change my attitude towards gobs of frozen flakes.

Imagine the surprise of my friends and family when I moved to New Hampshire. Now I’m knee-deep in it. And given my first encounter with driving a snow blower this past week during the first blizzard of 2011, I’m still not enamored with snow.

As one of the driving forces behind JitterJam being a Pet Friendly office, dogs are one of my core pathways to fun (I would imagine you have already determined this by some of my previous Fun Stuff Friday blog posts!). And I think seeing a dog bounding through the snow is pushing me closer to the tipping point of accepting snow as FUN.

 
The recent blizzard that flew across New England dumped 18 inches of the white stuff all over. In fact, I believe that Florida was the ONLY U.S. State to NOT experience some level of snowfall this past week! Everyone around here is abuzz over the ski conditions and the coming holiday weekend. Me? I’m looking for ways to enjoy the season and to get more out of New England. So, in observance of Fun Stuff Friday, here are a few links to get out and enjoy the snow.
 

Snow Fun Links

• Skiing. New Hampshire has a number of ski resorts, and most of the locals have their favorites. I’ve noticed that many flock to the smaller resorts due to their family-friendly attitude. So in that spirit, here’s a link to a list of the Top 5 Mom & Pop Ski Resorts.
• Hot Tubbing. I do have to say that this appeals to me MUCH more than skiing. But what do you do when you have to get out? Midwest Weekends–Seeking an Outdoor Hot Tub.
• Dog-Friendly Resorts. When planning travel to any of these resorts, don’t forget to make sure you can bring your snow-loving furry friend. Search the DogFriendly.com to find your ultimate destination.
• Sledding. Not looking to travel? When I was plowing out my driveway the other day, the neighbor kid slid by on the street with a cool plastic sled. (Of course, this 6’4″, 240 lb. “kid” didn’t stop and help me man-handle the giant driveway full of white stuff, but that’s another story.) After browsing some cool sleds online, this one caught my fancy–mainly because of the name.
• Ice Fishing. Okay. I’m not sure of the point here. Fishing? On a frozen lake? Someone told me it’s about the two B’s–Beer and Bonding. Um, I think I’ll stick with outdoor hot tubbing. But just in case, here’s a plausible site for you to learn all about how to get started in Ice Fishing.

Any other suggestions for a snow-challenged Californian?

Happy Friday to you and yours. Stay warm!

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion!

In our past discussions, we have talked about how individual initiatives are the genesis of the use of social media / social marketing within a business or a brand, and that these initiatives are usually driven by a single purpose—a use case. The sixth use case in our Creativity Coffee series, Measuring Buzz and Sentiment, focuses on the “first steps” that many brands and businesses take when engaging in the social realm—listening for brand chatter and measuring the sentiment of that chatter.

In a prior discussion, we talked about how social media opens the door not just for “media impressions” (aka Building Brand Awareness) but direct engagement with consumers. However, many brands cannot close the loop between social engagement and retail sales (e.g. soft drinks) and media impressions are key towards understanding the ROI of their overall marketing campaigns. Many brands monitor social media and measure buzz and sentiment as metrics for their messaging through other media. Others monitor buzz and sentiment to ensure that they can act upon any negative trend or incident. In this Creativity Coffee, we discussed how brands are using the data they collect when monitoring social conversations and tackled issues around who SHOULD be monitoring their brand. Here are the ideas that sparked from the discussion.

1. Larger companies are already monitoring sentiment and brand awareness/buzz.
• Brands have traditionally used customer surveys to understand customer brand sentiment.
• Larger companies are often more comfortable doing surveys and keeping results private.
• But public brand chatter, including positive and negative comments, are going on regardless of whether the brand is listening and monitoring social conversations.
2. If a brand is monitoring buzz and sentiment, what should they be doing with this data?
• Evaluate whether their overall messaging (transmitted through social and other media) is taking hold
• Over time, see how the brand’s campaigns are impacting buzz and sentiment (more positive, more chatter, etc.)
• Risk mitigation: Identify a crisis threat/situation and identify key influencers to help change the sentiment or address the issue
• Use information (comments and ideas) for product development and improvement (that’s next week’s Creativity Coffee topic!)
• Identify areas for improvement (quality control red flags)
• Identify key influencers to help promote the brand
3. What is an influencer for a brand?
• There aren’t that many influencers for a brand; usually less than a dozen people are true brand influencers
• Buzz and sentiment for social media is driven by the 98/2 rule–the top 2% are going to have influence over a vast social circle
• Brands who engage and develop relationships with consumer advocates enable their message and brand goodwill to be propagated in an organic, natural manner in the consumer’s own voice; it carries much more weight than a brand-initiated message with other consumers
4. Is there a line where a business is too small to be monitoring buzz/sentiment?
• A mom & pop store…does it make sense for them to be monitoring social networks for buzz/sentiment?
• What is the tipping point for size of community and business that makes measuring buzz, trends, sentiment worthwhile?
• Quantity of conversation going on about a brand drives whether they should monitor and measure the buzz and sentiment.
• Even if a brand or company is below that ‘line of demarcation,’ they might want to measure brand buzz as a baseline for future growth.
• If a brand isn’t monitoring, they won’t know IF their brand spikes in social buzz. Also, you never know when a conversation is going to erupt; it may not be specifically about YOU, but it could impact you in some way (competitor, market, etc.)
5. A company SHOULD monitor its brand regardless of the technology.
• In a small business, someone in the company usually needs to “love technology” even for a minimal amount of monitoring to happen. But it’s easy to have even basic brand monitoring (e.g. Google Alerts).
6. Progression of social monitoring.
• No monitoring. Lots of businesses aren’t monitoring for social chatter about their brands. Why? Many are consciously or subconsciously afraid of getting ‘bad news.’ Company culture and methods may also prevent them from adopting new media and technologies.
• Data as reality. Businesses may think they know the cause of a specific result, but by mining data versus using intuition they can learn the real cause for an effect. But the brand must be willing to act upon that data (even if it’s not what they want to hear). E.g. Supermarket scanner data. After scanner data was available, the more forward-thinking food companies used that data to get an advantage–picking the “right” shelf space to drive more sales, stocking product by market, etc. That’s one huge benefit of social media–getting more data about consumer response and using that data to get a huge competitive advantage.
7. Consumer perception IS reality.
• What consumers perceive about a brand (versus the brand’s message) IS the brand’s reality. The whole idea that the brand has control over the consumer’s perception and conversation is an antiquated idea but deeply rooted in traditional business and media.
• But brands need to be careful. The vocal social person may not be representative of the brand’s majority of customers. They just might be the most vocal (squeaky wheel) but may drive the brand to make the wrong decisions overall.

Are you monitoring buzz and sentiment about your brand? How do you act upon that information? Let us know and join the conversation!

Paul Greenberg Selects JitterJam for the Marketing Technologies Category

Download the JitterJam Named ZDNet Company to Watch Press Release PDF

Bedford, NH (PRWEB) January 11, 2011 JitterJam®, a leader in Social CRM software, was recently selected by Paul Greenberg as a Marketing “pillar” technology provider on ZDNet’s 2011 CRM Watch List.

JitterJam’s relatively recent launch in March 2010 and its explosion into the Social CRM and Marketing spaces have made a noticeable market impact. According to Greenberg’s article, “JitterJam came out of the blue to make the list this year. They weren’t even on my radar in January 2010.”

Greenberg goes on to write that JitterJam has “a social marketing product portfolio that genuinely shows both thought behind it and apparently delivers on what it provides . . . this is what social marketing needs to look like.”

“We are very honored to be included in the CRM Watch List,” said Ric Pratte, President and CEO of JitterJam. “Our customers have recognized that we have an exceptional solution to see real results from their social marketing efforts; it’s fantastic to have industry recognition for our efforts as well!”

JitterJam’s Social CRM system provides businesses, brands and agencies with a unique set of capabilities to monitor the social web, engage their social communities, develop trusted relationships with individual consumers, market to those consumers and evaluate the results. JitterJam’s customers range from smaller enterprises to multi-national brands and agencies.

Greenberg’s “Social CRM: The Conversation” blog on ZDNet focuses on current and future CRM technologies, strategies, companies, stories and personalities. The blog, which is beginning its third year on ZDNet, draws sales, marketing and IT professionals worldwide. Greenberg, in addition to being the author of the best-selling book, “CRM at the Speed of Light: Essential Customer Strategies for the 21st Century,” is President of The 56 Group, a consulting firm focused on cutting-edge CRM strategic services, and a founding partner of BPT Partners, a training and consulting firm that has quickly become the certification authority for the CRM industry.

About JitterJam
JitterJam is a web-based Social CRM system that helps businesses and brands Turn Conversations into Customers™. JitterJam combines social media monitoring, an intelligent contact database and a multi-channel digital marketing platform into a single, integrated system. Consumer-facing businesses, brands, agencies and consultants are using JitterJam to capture relevant conversations on the social web and turn them into lasting, trusted customer relationships with new opportunities for revenue growth. Founded in 2008, JitterJam is headquartered in Bedford, NH. For more information, visit http://www.jitterjam.com.

Thanks to this video taken by a Doral Chenoweth III, a videographer for the Columbus Dispatch, Ted Williams has gone from the streets of Columbus to a new job (and home) with the Cleveland Cavaliers.

The video, which went viral after being posted to YouTube (and generated more than 13 million hits), garnered the attention of the social public and then the national press. As a result, Ted is working on his deal with the Cavaliers and has already recorded a voice-over for a Kraft Macaroni & Cheese commercial. He also was reunited with his mother on CBS’ “The Early Show.”

In an interview with CBS, Chenoweth used the footage and story because it was “a slow news day.” He had no idea that the video would have such a viral lift.

Viral content becomes so because it touches consumers in some way; in this case, it was because of a spectacular voice and the story behind the man. In the case of the viral marketing campaign for Old Spice, it was because of the uniqueness of the campaign’s concept and execution. What’s exciting is that the social ‘swarm’ can have an immediate and real impact.

I, for one, am glad that social media had an impact on one man’s life and future.

Happy Friday, everyone!

This totally fluffy and fun video is just my way of wishing you joy this holiday season. Sometimes Fun Stuff Friday is just about simple fun, so I decided to share my favorite YouTube video with you.

Happy Holidays to you. May you share the joy of the season with the people (including the four-legged kind) that you love.

 

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion!

In our past discussions, we have talked about how individual initiatives are the genesis of the use of social media / social marketing within a business or a brand, and that these initiatives are usually driven by a single purpose—a use case. The fifth use case in our Creativity Coffee series, Sales Promotions, focuses on how businesses can derive direct revenue from their use of social marketing.

Recent studies have shown that almost 40% of people connect with brands over social channels because they want to receive offers and discounts. But another recent study stated that people DISCONNECT from brands because of over-posting or irrelevant content.

Brands want to see ROI in their social marketing efforts, and one of the core ways for them to directly associate revenue and profitability to social marketing is through sales promotions. Dell Outlet is one of the key success stories along that line; they have a Twitter account dedicated just to selling discounted merchandise. But how can the brand take advantage of engagement with consumers for Sales Promotions? What are the rules of engagement? How much is “just right?” What are the best practices? Here are the ideas sparked during our Creativity Coffee.

1. How much is too much?
• Example: An outdoor products retailer is sending out email marketing newsletters EVERY DAY or TWO. They are not segmenting the list by interest, they are not providing special promotions other than through email marketing, and their promotions are similar each time (usually 20% off). While people are more forgiving of promotional emails around the holiday season (they are LOOKING for deals), how long will it take the average consumer to disengage and unsubscribe? If this retailer were doing the same thing on social channels, how much LESS tolerance would a consumer have to this barrage of deals?
• Brand exclusivity often drives how contacts perceive a promotion. Designer brands may erode their brand status by offering discounts too often; but when they do, many people will probably jump at the chance of getting 20% off of current season items.
• Predictability may erode a brand’s revenue stream. If a retailer provides discounted offers too often, consumers may just wait for deals before purchasing rather than looking for every day value a retailer.
2. Unless the social account is JUST for deals/promotions, there should be a healthy mix of content and promotions.
• People come for community, stay for content!
• While people are looking for deals when they connect to a brand, great content that pertains to the brand’s target audience will help the consumer engage with the brand on levels higher than just “give me a coupon.”
• Brands that ONLY provide promotions through their social channels will miss the opportunity to learn more about their customers, engage them further and develop those customers into brand advocates.
• Social channels may be the lead to a consumer opt-in to sales promotions, but they may not be the PREFERRED channel for the delivery of those promotions. Savvy marketers will enable delivery of promotions on multiple channels and let the consumer drive their preferences and the rules of engagement.
3. Frequency of communication varies by social channel.
• Twitter updates can fly by, and a consumer may see an occasional Tweet. Multiple promotions may or may not be noticed and may or may not “annoy” followers.
• Frequent Facebook updates, however, may have a greater annoyance factor especially if a contact doesn’t have a huge volume of communications from their contacts. The brand’s status updates may stay on the consumer’s news feed, and too many promotions (or even too many updates) may cause the consumer to disconnect from the brand.
4. Should the brand offer “exclusive” deals through each channel (or to drive more people to a desired channel)?
• That depends on the brand’s goals for each channel.
• IF a brand decides to offer “exclusive” promotions on a particular channel, they better make sure that they follow through and make the deals worth the consumer’s engagement on that channel!
5. Value of social channels to brands = the database!
• Example: Pepsi Refresh campaign. Tons of people signed up to support different causes…and Pepsi built a huge database. What now? How are they going to use this information? Where’s the ROI?
• The database can lead to distinct, attributable ROI for social marketing. Deal distribution, tracking by channel and by person, offer redemption in the retail channel and direct ROI. This is happening today!
• The database can also provide media impression data. ROI for traditional marketing/advertising used to be about media impressions and ROI based upon sales volume for a period during/after a campaign. With social, there’s a greater ability to measure the direct and residual impressions (through social sharing) in a traditional light AND measure sales promotion redemption as well.

Intrigued? Would you like to join the discussion? Our next Creativity Coffee will be focused on The Use Case for Measuring Buzz and Brand Sentiment. We hope you’ll join us!

Thanks to a blog post by @econsultancy, I discovered this slideshare presentation by Izzie Zahorian, a graphic design student from Cincinnati. There are some great insights and truths here, and I suggest you take time to go through it. It’s worth the read.

Are your company’s values reflected in your brand?

Happy Fun Stuff Friday!

This Idea Spark blog post is the result of the discussion during our Friday morning Creativity Coffee. If you’d like to join us (in person or via web/phone conference), please sign up here. There’s no charge or obligation. We just love ideas and open discussion!

In our past discussions, we have talked about how individual initiatives are the genesis of the use of social media / social marketing within a business or a brand, and that these initiatives are usually driven by a single purpose—a use case. The fourth use case in our Creativity Coffee series, Direct Customer Engagement and Feedback, focuses on how businesses can take advantage of the open nature of social media and have unprecedented direct access to customers and prospects.

One of the core opportunities for brands and businesses to utilize social marketing is to engage directly with their current and potential customers. While brand awareness is a first step in a business’ social marketing value chain, the ability to directly connect with a consumer to draw them closer gives the brand the opportunity to drive consumer advocacy, engagement and feedback. How are brands achieving this today? What are the best-practices they need to use to ensure positive consumer response? Here are the ideas sparked during our Creativity Coffee.

1. Businesses can take full advantage of social media channels by enabling engagement by type of consumer.
• Finding and publishing meaningful content for social sharing that will engage consumers can be a daunting task. What kind of content are people looking for? What are the best practices in engaging people socially?
• Altimeter Group published an “Engagement Pyramid” and accompanying tactics for marketing to different social consumers in the marketplace. They hypothesize that in social networks, 90% of people are Audience members, 9% are Editors (create content), and 1% are Curators (heavily involved in online communities). Their recommendations for engaging people at all the levels of the pyramid are included in the SlideShare document below.
2. Should social marketing carry over the brand’s marketing messaging to its social voice? Will this be “engaging” to consumers?
• Your social voice should be your brand’s voice (reflecting brand identity, values), but on a personal level. A social voice should be just that…social (rather than just messaging/promotion oriented).
• The social voice, and the content and communications that are published socially, should reflect the “pillars of the brand” (the company’s/brand’s values) as well as the topics and flow of conversation by people using the brand’s products. For instance, an organic food product’s social voice should include content and comments about the organic lifestyle, organic recipes, sustainable farming, and other “key pillars” and topics that support the brand’s identity. This kind of content will attract the “audience” that’s most likely to buy the brand’s products and create an opening for “Watchers” to become “Sharers” and even “Commenters” (in Altimeter’s terms).
• The social content shared by the brand should enable target customers to identify and develop brand affinity and advocacy. Even brands with “commodity” products (e.g. gasoline) can engage with consumers based upon their brand’s “pillars”; for instance, an oil company can engage with consumers about conservation, ecology, etc. Just make sure that the social voice is a true reflection of corporate values…social consumers want to see authenticity in the brand’s social voice.
3. The depth of a consumer’s social engagement with a brand is closely tied with brand affinity, the brand’s social activity, and the trust built between the brand and the consumer.
• People buy from the brands they like, use, admire. If they find those brands on the social web, it’s an opportunity for the brand to get closer to the consumer.
• When engaging consumers that may not have a relationship with the brand, a business should use a light touch first and then let the consumer set the pace of engagement and communications. For instance, a brand can comment on a consumer’s Twitter status update and follow that person. If the consumer follows back and even sends a comment back, it’s a great first step. Brands shouldn’t try to sell at first touch; they should let the consumer investigate the brand; just following that person will introduce the brand to the consumer.
• Most brands look towards driving new contacts to their website; social media (and content sharing)helps people “find” the brand, and the website enables the brand to explain what benefits they offer to the consumer. Make sure that the website is clear, provides great conten and value, and supports the brand’s social identity. Make sure links from the brand’s social pages (Twitter, Facebook, YouTube) are directed towards appropriate pages on the brand’s website.
4. Asking for permission to market is the best way to ensure that you don’t overstep your boundaries with the consumer.
• Strictly adhering to the communication preferences of the consumer helps you keep that consumer engaged and helps you develop trust with that consumer.
• The “ask” should NOT be done at first touch; however, asking at various junctures on the brand’s website, Facebook page, on landing pages, etc. is desirable and acceptable.
• Remember: Date first before thinking of marriage!
5. How does a brand place value on consumer “engagement?”
• There’s pressure from “corporate” to have measurable, tangible results from social engagement. In fact, some within corporate leadership still don’t see the value and are afraid of seeing the negative comments that are being posted about them. Remember that the comments are happening whether or not your company is listening; social engagement is an opportunity to receive feedback from customers and to urn negative consumer experiences into positive outcomes. But you can’t do that if you’re not listening to and engaging with social consumers.
• The value can be measured like other media–impressions, clicks, and even commerce. The use cases are there…but the business needs to commit to moving forward with social marketing in order to prove the value.

How are you engaging with consumers? What is/are your use case(s) for social marketing? What value has it brought to your company? We’d love to hear from you!