What are people talking about on Twitter? Everything. And anything.
How do you find out what’s hot on Twitter? Take a look at what’s Trending. What’s fascinating is that real-time conversation is organic–it has its own life, and grows its own way, and the things people are talking about can sweep the globe–but also can be localized.
How do you find out what’s trending? Go to your http://twitter.com page and view the Trending list (scroll down and look below your searches and lists). What’s cool is that you can see what’s trending across the country, in various global regions or cities. You can change the location and see what’s hot in different areas. For instance, right now Waka Flocka is hot in Seattle. In London, it’s Andrew Lloyd Webber. Worlds apart in geography and in music!
How does this help your social marketing efforts? It’s good to know what people are talking about. If its related to what you do, the products you sell, the brands you market…well, you want to know what people are saying in your market. If it’s not related to what you do…well, it could be just for fun.
After all, it IS Fun Stuff Friday!
