Social Marketing Advisory Services

It’s important to lay the proper foundation and determine the goals and strategies of your social marketing efforts in order to achieve measurable success. A strong strategy and implementation plan will have you achieve your business goals, increase your visibility and grow your business.

JitterJam Advisor provides you with the resources and expertise you need to develop and implement your social marketing strategy and policies in conjunction with JitterJam’s Social Marketing software. Once you’ve implemented your strategy, we’re also available to provide on-going support, guidance and education. With JitterJam Advisors on your side, you’re sure to maximize the potential of your social outreach and engagement.

JitterJam Advisor Packages

We have created four core JitterJam Advisor service packages to help you plan and implement your social marketing strategy:

• Social Marketing Strategy Development
• Social Policy Development
• Implementation Education & Coaching
• Supplementary Services

Social Marketing Strategy Development

A social marketing strategy that uniquely addresses your goals, your market and your resources is key to creating measurable success from your social marketing activities and initiatives. Our Social Marketing Strategy Development package results in a tailored strategy and implementation plan that you can immediately put into action. Your JitterJam Advisor Social Marketing Strategy document will be your guide to reaching your social marketing goals and achieving the success you desire.

The strategy development process is split into two phases—Situation Analysis and Strategy Development—and is typically completed over a four-week period. At the end, you’ll have the guidance you need to begin implementing a focused and cohesive social marketing strategy.

Phase I: Situation Analysis

During the Analysis phase, we will work with your team to learn about your company, brands, products/services, resources and competitors. Activities will include:

• Interviews with key personnel
• Resource review
• Audience analysis
• Competitive analysis
• Influencer analysis
• Situational Analysis document (findings)

Phase II: Strategy Development
During the Strategy Development phase, we will create a strategy document with clear goals, recommendations for implementation and management that leverages your company’s staff and resources, and core metrics for you to measure your social marketing success. The strategy document will include:

• Summary of key findings from Phase I
• Statement of goals and objectives
• Outline of your content concept(s)
• Communications strategy and plan, including channels and metrics
• Staff roles, responsibilities and content
• Implementation plan (including JiterJam actions and usage

Note: The Social Marketing Strategy Development package is a pre-requisite for the other JitterJam Advisor packages.

Social Policy Development

Each company, brand, product or even department within a company can have their own definition of acceptable practices when it comes to social media and online interactions. As online and social media grow in acceptance and use, companies need to provide their employees with rules and guidelines of how social media can and should be used when representing the company as well as for personal communications.

JitterJam Advisor’s Social Policy Development package helps you traverse the issues surrounding the use of online and social media. We’ll work with you to develop policies that fit your company’s culture and values and that clearly articulate the guidelines you’re your employees’ professional and personal use of online and social media. Depending on your business’ needs, your Social Policy Development process may include a number of considerations, including tasks and responsibilities, process for dealing with public comments, acceptable use policies, a general Code of Conduct and more.

Note: The Social Marketing Strategy Development package is a pre-requisite for this service package.

Implementation Education & Coaching

Now that you have a clear social marketing strategy in hand, it’s time to kick-start your efforts and put you on the path to success!

Our Implementation Education & Coaching package will provide you with the real-world instruction that you need to ensure the smooth launch and the long- term success of your of your social marketing activities. We’ll teach your staff how to implement your social marketing strategy and initiatives. We’ll provide education and one-on-one coaching to key individuals and use your company’s unique implementation situation as a way to illustrate social marketing best-practices.

We typically execute our implementation services over an eight-week period with a higher concentration of interaction over the first two weeks and naturally tapering off over the next six weeks. Group education can optionally be incorporated into the education process to introduce additional staff to your social marketing strategy and implementation plan.

Note: The Social Marketing Strategy Development package is a pre-requisite for this service package.

Supplementary Services

While your social marketing efforts may be taking off, there are times when you need extra help with implementation coaching, campaign strategy or even implementation services. JitterJam Advisor is here to help you generate successful outcomes from your activities.

Our Supplementary Services package will provide you with additional expertise and resources to assist with your on-going social marketing planning and implementation. You can utilize this service to:

• Address specific issues or situations
• Broaden the scope of your social marketing strategy to include additional brands, locations, products/services, etc.
• Update your plan to address changes to your business, your market, your strategy
• Guide the implementation of a specific campaign
• Train new or additional staff

This service is packaged in 4-hour blocks of time to give you the flexibility to draw on additional resources as your requirements change.

Note: The Social Marketing Strategy Development package is a pre-requisite for this service package.

Schedule a Consultation

We have created core JitterJam Advisor packages based upon a typical engagement with a single business location, brand or function. These packages include a core number of hours for project completion and are priced based upon this time estimate. During your initial consultation, we will determine if your business’ unique circumstances will fall within the limits of each core package or if your situation requires additional hours for completion of the deliverables. Note that the packages include consultations via phone and web conferencing. On-site services are available for an additional fee. Contact us to schedule a consultation to review your specific requirements.

1. Call us toll free: (877) 600-0681 and ask for a “JitterJam Advisor Consultation”
2. Click to email us: advisor@jitterjam.com
3. Fill out the form at the top of the page.

Want more detail?   Download the JitterJam Advisor Brochure PDF