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January 2011
Welcome to the first issue of the JitterJam® Insight newsletter for 2011! We have lots of news to share, from new features to educational webinars, use cases and our inclusion in the ZDNet 2011 CRM Watch List! Read on!
New JitterJam Campaigns Feature
Do you want to view and compare the results from a logical group of messages? Would you like to see aggregate engagement data for all those messages—clicks, most engaged contacts, impressions and more? JitterJam’s new Campaigns feature makes this all possible!
 It’s easy to use Campaigns in JitterJam. Associate an outbound message (created through the Promote function) to a Campaign using the drop-down menu. Next to that menu, you’ll see Manage Campaigns link that allows you to define new (or manage existing) Campaign titles and descriptions.
While the Campaigns function is named for the ability to measure the results of a specific marketing campaign, you can use the capability in any way that makes sense to you and your business. For instance, would you like to see how your fun content links are engaging your audience? Create a "Fun Content" Campaign and assign all your relevant content to that Campaign. You can evaluate how this type of content is resonating with your social contacts, which contacts are most engaged, and so much more!
Try the Campaigns feature today and let us know how you’re using it to your best advantage!
Educational Webinar Series
JitterJam has begun a series of webinars focused on providing businesses with best-practices education on topics surrounding social marketing! We’re offering these webinars in conjunction with key partners such as Epiphanies, Inc. and Blue Sky Factory!
JitterJam and Epiphanies, Inc. Webinars
We are happy to announce that JitterJam and Epiphanies, Inc. have partnered to offer a free educational webinar series!
We know that many businesses are trying to figure out how social marketing—and a Social CRM—can benefit them. Epiphanies, a marketing consultancy, trains teams, crafts strategies, and serves as long-term success partners for bold brands, innovative businesses, and mission-driven organizations. Together, we aim to provide businesses with advice and actionable information that will help them take the next steps in developing and growing their social marketing capabilities.
Our first webinar in the series, "Buck Naked Relationships: A Stripped-Down Intro to Social CRM," was held on January 26, and the webinar recording will soon be available on the JitterJam website. Future titles will be announced on the Educational Webinars page on the JitterJam website! Stay tuned and let us know if there are specific topics you’d like us to cover!
JitterJam Guest Presenter for Blue Sky Factory Webinar
 JitterJam’s Ric Pratte (CEO) and Margaret Donnelly (VP Marketing & Business Development) will be guest presenters for a Blue Sky Factory educational webinar on February 9! We’ll be talking about how social engagement can go hand-in-hand with email marketing. Join us for an informative webinar on how you can get more from your marketing initiatives!
Beyond Email Marketing:
Adding Social to Your Marketing Mix
Wednesday, February 9
2:00p – 2:45p EDT
Email marketing has proven value and best practices to enable businesses to reach existing and potential customers. Social networks have opened new opportunities for businesses to drive awareness, engage current and potential customers and provide new revenue opportunities. How do the two channels differ? How are they similar? How do they complement one another?
Learn how social marketing can enhance your current strategies and help drive new business for you in the real-time world of social networks. Ric Pratte, President and CEO, and Margaret Donnelly, VP of Marketing, of JitterJam will walk you through the basics and provide use cases on how email and social marketing together can enhance your bottom line.
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JitterJam Introductory Webinars
Are you looking to use or resell JitterJam? We have webinars to answer your questions. Go to the Webinars page on the JitterJam website to view webinar dates and times!
Customer Use Cases
Have you been curious about how businesses are using JitterJam? While our customers are using JitterJam daily to discover relevant conversations, to engage new consumers and to send messages and campaigns to their targeted customers, there are some intriguing JitterJam use cases we’d love to share! Here are a couple of ways that JitterJam has provided significant benefit and ROI to social businesses.
Foursquare Engagement
JitterJam customers are developing social profiles and engaging the people who are checking in to their location(s) via Foursquare. When a consumer checks in to one of your business’ locations, a JitterJam Social Search can pick up the public "shout out" on Twitter. You can then choose your next action—follow them on Twitter for the first "light touch" engagement, thank them for visiting your business, or just add them to your database to start collecting intelligence before your initial outreach. JitterJam helps you close the loop on Foursquare visitors and draw them closer to your business.
Tracking Cross-Media Results
Have you had a desire to track a consumer from initial source to advocacy? Some of our customers are using JitterJam’s Make Me Happy™ permission marketing system to track the sources of customer engagement with their brand as an actual measure of results from online advertising and marketing campaigns as well as long-term customer lifetime value from each source! Find out how many people are clicking through on a banner ad by using a jit.ly link to track the clicks! Measure how many people then engage with the brand by filling out the Make Me Happy form. Use the capabilities of the Make Me Happy form to tag each source with a unique identifier. You’ll be able to measure traffic, engagement and activity for each source, channel and individual!
Tell Us Your Story
Do you have a unique story about how JitterJam helped your business? Share it with us! We’ll publish your ideas and results here in our newsletter and help other marketers learn more about social marketing success! Email us at info@jitterjam.com with your great story!
JitterJam Named to ZDNet CRM Watch List
 We’re proud to announce that JitterJam was recently named to ZDNet’s 2011 CRM Watch List! by Paul Greenberg, CRM strategist, consultant and author. JitterJam’s relatively recent launch in March 2010 and its explosion into the Social CRM and Marketing spaces have made a noticeable market impact. According to Greenberg’s article, “JitterJam came out of the blue to make the list this year. They weren’t even on my radar in January 2010.”
Greenberg goes on to write that JitterJam has “a social marketing product portfolio that genuinely shows both thought behind it and apparently delivers on what it provides . . . this is what social marketing needs to look like.”
We’re very honored to be included on the 2011 CRM Watch List with industry giants like Oracle, Microsoft, Salesforce.com and SAP! We thank Paul Greenberg for his vote of confidence in what JitterJam has to offer!
We’d Like to Make YOU Happy!
 Would you like to receive regular updates, news and alerts about JitterJam? Would you like to specify how often you’d like to hear from us? Fill out a Make Me Happy form and connect with us!
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©2011 JitterJam. All rights reserved.
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