Insight Newsletter: New Facebook Marketing Capabilities

Welcome to the first issue of our new JitterJam™ Insight newsletter! Quite a bit has happened since we last connected with you, and we’d love to tell you what’s new at JitterJam!

 

Connecting with Facebook "Fans"

With almost 500M users and over 3B visits per month, Facebook has emerged as THE most influential social network. Facebook’s social “swarm” offers your business a great opportunity to directly reach consumers, and JitterJam’s Facebook capabilities enable you to form a deeper connection with your Facebook contacts, capture rich data about them, and market directly to them. In fact, JitterJam is unique in its ability to capture Facebook contact data and drive permission-based communications with those contacts over multiple channels!

 

What can you do with JitterJam on Facebook?

1. Ask your contacts for permission to communicate with them.
• Make Me Happy™ Facebook App. Our Facebook app lets your page visitors opt-in to receive email newsletters, promotions and other communications from you. Better yet, each individual can specify their preferred addresses, communications frequency and types/topics. Our system uses this information to deliver only what you contacts want—resulting in higher open and response rates!
• Use Make Me Happy everywhere! You can also use the Make Me Happy functionality on your website, through Twitter and other channels to drive all your contacts to opt-in to your communications!
2. Share content on your page.
• Post your own unique content. Share your news, stories, links to your blog posts and your other content. Update Twitter and FriendFeed at the same time or post "exclusive" Facebook content. Include links using our jit.ly link shortener to measure clicks.
• Find content to share. Use JitterJam’s powerful social searches to find and share content that might appeal to your Facebook contacts and keep them engaged with your brand. We convert external links to jit.lys so you can track engagement for these content pieces as well!
3. Build an intelligent marketing database from your Facebook contacts.
   
• Automatically add Facebook contacts. Each time one of your contacts posts or comments on your Facebook wall, we add them to the JitterJam database. We then track their activity and engagement with your brand!
• Develop your database. Use our customized tags to segment your database. Use our integrated tools like Google Social Graph to find more information on your contacts. Drive Make Me Happy marketing opt-ins through contests and promotions.
4. Manage your wall comments and posts.
   
• Easy does it. JitterJam retrieves and stores all the posts and comments on your page’s wall. You can easily respond directly from JitterJam!
• Who said what? Posts from your Facebook contacts are stored with their JitterJam social profile; you now have a record of each contact’s posts and comments!
5. Market to your contacts and track the results.
   
• Post offers on Facebook. Use JitterJam to post special offers to your Facebook page. Use a jit.ly and track clicks. Include a unique redemption code to track results. We make it easy!
• Target your contacts. Use all the intelligence you’ve built to select a targeted segment of your contacts from the JitterJam database and send them special offers. Tailor your messaging to that segment and see your response rates soar!
6. Find new conversations about your brand, market or business across Facebook.
   
• Get ready for public search. Use JitterJam to search through public Facebook comments and find conversations (and people) about your brand, your products, your market. We’re looking to Facebook’s future capabilities to allow you to do much more!

Wow! This is just the beginning! If you’d like more information on how JitterJam can help you with your Facebook marketing, just send us a quick email at info@jitterjam.com or call us at 877-600-0681.

 

Customer Spotlight: World’s Best Cat Litter™

This issue’s spotlight shines on MicroArts Creative Agency™ and their use of JitterJam with a key client—World’s Best Cat Litter™. MicroArts specializes in branding and communications with a focus on driving new revenues through predictable ROI. Using JitterJam to build the client’s contact database, MicroArts was able to deliver a 19% email open rate and an 8% click-through rate to the client’s Make Me Happy permission marketing page within two hours of campaign delivery. Here’s how they did it.

 

World’s Best Cat Litter™ is an all-natural, biodegradable, corn-based litter that keeps dust and odor at bay while lasting 2 or 3 times longer than other clumping litter formulas. Spreading the news about this great product is MicroArts’ job, and they take it seriously…so seriously that they have data flying at them from all directions—web-visits, Facebook and Twitter conversations, blog comments, and more. MicroArts was finding it increasingly difficult to manage the volume and expanding channels of conversations on the real-time web. The hunt was on for a tool that would help MicroArts manage their client’s social media outreach and engagement and address their other pain points as well.

 

Building the Database

In March 2010, MicroArts chose JitterJam to collect and develop consumer intelligence, expand their social presence and deliver and measure outbound campaigns for their World’s Best Cat Litter™ account. They have been steadily building their client’s consumer database through several methods:

• Finding and connecting with new consumers through JitterJam’s social searches across Twitter and blogs
• Collecting Facebook contacts through JitterJam’s Facebook features
• Driving engagement through other coordinated marketing activities and messaging, including digital advertisements and promotions, newsletters, coupon offers and web content

MicroArts has also taken advantage of JitterJam’s API to continually pass new contacts and conversations from their web site into the JitterJam database. JitterJam’s intelligent system automatically tags and segments these new contacts upon import based upon the client’s unique specifications!

 

This dynamic duo of agency and client has now taken the consumer engagement process one step further by executing a JitterJam Make Me Happy campaign. Using JitterJam’s permission marketing system, MicroArts is allowing the individual consumer to drive exactly how and how often they’d like to hear from World’s Best Cat Litter™ and what information they’d like to receive. Within just 2 hours of sending out an email with a Make Me Happy link to a portion of their contact database, they had a 19% email open rate and an 8% click-through rate to provide additional interest, demographic and communication preference data to World’s Best Cat Litter™! Consumers are happy to engage more deeply with brands they like, and JitterJam is helping brands build greater trust and consumer satisfaction through its social marketing system!

 

We’re just getting started with many great brands! Stay tuned for more stories and progress reports!

 

Have You Seen Us Lately?

• Webinars. Want to see JitterJam in action? Have questions about how to use JitterJam for your business or for your clients? Sign up for a Webinar! We have free webinars weekly for businesses and brands as well as for agencies and consultants.
• JitterJam Advisor. Want to get more out of your social marketing efforts? If you haven’t crafted a Social Marketing Strategy, we can help. Click here to find out more about our JitterJam Advisor services.
• One Month Free Trial. Try JitterJam for yourself and see how it can help you engage new customers and develop your customer relationships! Use promo code FREEMONTH to try JitterJam for free!

We’d Like to Make YOU Happy!

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Lets Get Social!

 
©2010 JitterJam