The ability to segment your contact list is critical when you’re trying to convert social media followers and friends into true prospects and customers. And while Twitter and Facebook do allow you to break down your list into groups, their options are severely limited. Yes, you can add all of your active customers to one group, and you can add all those customers interested in self-help books to another, but there’s no built-in way to produce a list of contacts who are both active customers and interested in self-help books (without manually creating a third list).
That’s where the Tags and Topics features in JitterJam come in handy. Topics will, of course, vary depending on your industry. But when it comes to tags, there are three basic kinds of tags that will be useful regardless of what kind of product or service you’re selling.
Type of Relationship: Customer, Competitor, Partner, Investor, Press
Relationship Status: Target, Active, Inactive
Level of Influence: Major, Minor, Insignificant
JitterJam can help you get your contact list in order. And it can help you do so much more. Sign up for a one month free trial, or click here to request more information.
And if you’ve got tips of your own to share, please do leave a comment below.
