Tracking Earth Day Resolutions
Today marks the fortieth annual celebration of Earth Day, and it is an understandably popular topic across the Web right now. Both the phrase “Happy Earth Day” and the hash tag #EarthDay are currently trending topics on Twitter. But there is one specific Earth Day-related search phrase we’ve been really interested in all day, and that is “Earth Day resolutions.”
Why Earth Day resolutions? Well, a resolution is actionable—it’s something someone wants to get done. And there is therefore an opportunity to help. For a business in the eco-friendly space, Earth Day resolutions offer a wealth of possibilities. To name just one example: a search on this simple term would bring up dozens of potential customers for a cloth bag manufacturer (ditching plastic shopping bags has been a popular resolution choice).
Days like this need not (and should not) be exclusively about direct, immediate conversions, however. For the eco-friendly business, like the client who first turned us on to the idea of Earth Day resolutions, establishing a presence in a holiday- or event-related conversation can be just as much about showing a passionate dedication to the ideals set forth in the company’s mission statement. Letting customers and prospects know you care deeply about the same things they care about is never a bad move.
Either way, if your company is engaged in social media marketing, the opportunity to help or to inspire on a day like today is one that should never be passed up.




