JitterJam v2.0 Features

JitterJam combines email, social media and mobile engagement with an intelligent contact database to provide businesses, brands and agencies with a powerful and flexible integrated consumer marketing platform. JitterJam v2.0 includes the following new and enhanced capabilities in addition to the platform’s core features:

• Jitterater™ Social Rating Engine: Rates influence and reach for each individual and allows brands to easily identify key influencers
• Enhanced Make Me Happy™ Permission Marketing System: Create customized opt-in forms and pages for different channels, campaigns and markets
• Streamlined User Interface and Social Search Hot List: Get to your most important conversations and contacts quickly and easily
• Enhanced Metrics: Measure reach and impressions per message, identify those sharing your updates, more buzz and trend analytics
• Additional Enhancements: YouTube, automatic database development, Twitter favorites and more

 

Jitterater™ Social Rating Engine

Jitterater enhances the valuable social profiles within JitterJam’s Social Customer Relationship Management (SCRM) system by estimating the influence and reach of individuals. The engine is fully integrated into JitterJam—enabling brands to access and utilize all the intelligence gathered and generated by JitterJam to discover, engage and market to their consumer contacts.

Jitterater Benefits

• Easily identify people who have the greatest influence and reach within your target market and prioritize activity around those individuals
• Understand the total reach/brand impressions for each of your public social communications
• Identify your most influential advocates through the combined intelligence of Jitterater rank and JitterJam engagement metrics
• Experience higher open and response rates through highly targeted communications

Easily Prioritize Resources

When businesses and brands find many new voices on the social web, it’s hard to focus the scarce time and resources they have on the individuals and conversations that are most productive and beneficial to the brand. Jitterater makes it easy for businesses to sort through those conversations found through JitterJam’s social searches and quickly identify the most influential voices talking about their brand, their products or their market.

JitterJam’s powerful functionality also makes it easy for the brand to immediately engage that individual and start a dialogue and add them to the JitterJam database. Jitterater puts more power in the hands of the social marketer and makes prioritizing activities and actions a straightforward and uncomplicated process.
 

Jitterater Rank and Reach

Jitterater estimates the influence and reach of individuals and assigns a numeric “rank” (0 to 10) for each person. The Jitterater rank is based upon various elements of an individual’s social profile, including Twitter and Facebook accounts, blogs, websites, etc. The accompanying reach data shows each individual’s audience size both in total and by social channel.

The Jitterater Rank enables brands to quickly identify the most influential voices on the real-time web and the potential audience size that for each individual. As brands engage these contacts, JitterJam uses the reach information to calculate the potential impressions for each communication they send. This enables the business to see the potential impact of each communication and immediately measure the resulting engagement and response.

Complete Social Profile

JitterJam uniquely develops intelligence about each contact in the database. Each time a contact posts relevant social comments on Twitter, Facebook, blogs, etc., JitterJam captures that comment and counts the occurrence. JitterJam also collects the number of potential brand impressions seen by the contact via the brand’s social updates. All this intelligence, combined with the Jitterater data, creates a complete social profile for each individual that goes way beyond simple contact information. This intelligence can be then used by the business to finely target groups of individuals for marketing campaigns—created, delivered and measured all within the JitterJam platform.

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Enhanced Make Me Happy™ Permission Marketing System

JitterJam’s Make Me Happy™ permission marketing system enables businesses and brands to ask their contacts to opt-in to communications—but in a manner that goes way beyond today’s standard opt-in/out systems. Brands using JitterJam’s Make Me Happy system can ask consumers to specify:

• Multiple preferred channels and associated addresses to receive communications: Email, Twitter, Mobile and Facebook
• Preferred frequency of communications for each channel
• Communication types/interests fully customizable by the business
• Demographics

JitterJam’s Make Me Happy enhancements are detailed below.

Multiple Configurations & Automated Segmentation

JitterJam now enables brands to create multiple Make Me Happy configurations. Brands can create a permission marketing form that’s focused on each channel (web, Facebook, Twitter, etc.) or even for a specific campaign (e.g. contest). Each form can be customized to specify data collected, logos and branding, and more. This gives the brand the maximum flexibility in creating the right permission form for the specific campaign. The Make Me Happy system also allows unique tags to be assigned to individuals who fill out each of the forms—additional, critical intelligence for the brand to segment its database.
 

Make Me Happy Campaign Wizard

While it’s easy for brands to integrate the Make Me Happy links and forms into their websites and Facebook pages, they also may want to periodically send messages to new or existing contacts asking for them to engage further with the brand. JitterJam has made it easy for brands to target specific individuals in their contact database and give them the opportunity to drive the rules of engagement. This leads to higher open and response rates and much happier customers.

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Streamlined User Interface and Social Search Hot List

JitterJam has streamlined its navigation to provide users with instant access to their most used functions as well as their most compelling data. The “most important” data is only a click away! JitterJam has also incorporated performance enhancements to make access to important data even faster!

Social Search Hot List

As a part of this new streamlined navigation, we’ve created new ‘sub-tabs’ within the Listen•Engage and the Develop functional areas to help you immediately access your the most critical data. In the Listen•Engage area, we’ve created a Hot List that includes results from your social searches that need immediate attention. Brand mentions, direct communications, potentially damaging conversations, mentions by key influencers…all these communications merit immediate attention. Get to the most important conversations with a click of the mouse. JitterJam enables brands to easily prioritize their time by highlighting the most important tasks at hand.

 

New Database Views

In the Develop area, we’ve created sub-tabs so you can immediately access and view the key influencers within your database, act upon new followers of your brand and much more.

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Enhanced Metrics

JitterJam’s analytics have been expanded to include buzz for each social search, topic or source and each channel within each of those categories. Trends now identify individuals who have shared a brand’s content with others. Brand impressions and click-through percentages are now included with each message. JitterJam makes it easy to see and share results!

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Additional Enhancements

A number of functional enhancements have been included in the 2.0 release:

• Addition of YouTube as a search channel
• Automatic addition of contacts to the database
• Integration with Twitter favorites
• Full-width layout of search results, charts and data

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Find Out More

• Visit our Features page for a full list of JitterJam’s capabilities.
• Visit the Pricing page to view packages and pricing and to Sign Up.
• Attend one of our Webinars to learn more about how JitterJam can help your business or your agency get more out of social marketing.
• Contact Us to get a demo or to speak to a Social Marketing Advisor!

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We’ve started a Social Marketing coffee hour every Friday morning here at JitterJam HQ. The purpose of the coffee hour is to have free discussion and brainstorming to get our creative juices flowing and to spark new ideas that will help our customers, partners, friends and ourselves.

Last Friday, we decided to spark some ideas for our Entertainment Venue customers to help them increase their customer base, discover and engage new consumers, and utilize new tactics to increase the buzz around their business. Here are some ideas.

1. Create location-based social searches to find local people who are talking about the artists/acts that are playing your venue within the next 90 days.
• Let these people know that their favorite artist will be appearing soon!
• Invite them to get on a specific mailing list for that artist using JitterJam's Make Me Happy™ permission marketing system. Tag those people who sign up through that Make Me Happy link with that particular artist and perform regular outreach prior to drive ticket sales.
2. Utilize your current marketing lists to gather more targeted information from your contacts.
• Create a contest and send it out to your current lists. Get people to not only enter the contest, but also allow them to provide multiple contact addresses, their communications preferences and their list of interest. Utilize the intelligence you've built about your customer base to drive repeat business, deeper engagement and advocacy.
3. Promote yourself during your events.
• Ask people attending an event to text a code to join your marketing list through on-stage announcements, electronic and print signage, on beverage napkins, etc.
• Use an on-site contest with a public winner to increase participation in your opt-in program (e.g. meet the band).
• Update what's happening at your venue during your live events. Make sure you publish photos (barring any copyright issues) of the event as they occur.
• Encourage attendees to update their friends and fans about the event as it happens. Encourage the use of a unique #hashtag to develop your brand identity.
4. Make sure your website reflects all your communication activities.
• Ensure that your Make Me Happy link is available on every web page. Make it easy for your web visitors to opt-in to your marketing programs.
• Stream Twitter and Facebook comments about you and your venue on your site and ensure that your visitors can easily "Like" or "Follow" you!
5. Utilize crowdsourcing applications like FourSquare to get your "fans" to promote you.
• Claim your business on FourSquare and use the Make Me Happy landing page as a way for visitors to get discounts.
• Encourage people to try to create a FourSquare swarm at events and get others to join in.

Would you like to attend our Creativity Coffee? We'd love to have you join us in our discussion!

Adds Social Marketing Platform to the Google Apps Marketplace, Integrates with Google Apps

Bedford, NH (PRWEB) April 28, 2010 — JitterJam™ is pleased to announce it has added its social marketing platform to the Google Apps Marketplace™, Google’s online storefront for Google Apps™ products and services. JitterJam is an integrated, multi-channel social marketing platform focused on developing and deepening customer relationships from light touch social connections into qualified prospects all the way into committed customers and lifelong advocates. The platform combines social media, e-mail and mobile marketing tools on top of an intelligent contact database.

“JitterJam is committed to easy to implement, easy to use, easy to succeed, web-based solutions that businesses and marketing agencies can utilize anytime, anywhere. So, integrating with Google Apps was a logical choice for us,” says Ric Pratte, President and CEO. “We’ve made it extremely easy for Google Apps customers to get a powerful, web-based multi-channel marketing application that works seamlessly with their Google messaging and collaboration applications.”

JitterJam is a comprehensive integrated social marketing platform for multi-channel engagement and marketing. Its rich feature set includes social monitoring and engagement through Twitter, Facebook and FriendFeed; e-mail marketing integration with Constant Contact and MailChimp; mobile marketing through a native text messaging campaign tool; tracking of campaigns on a per-message basis; multi-channel message creation and scheduling; targeted campaign creation and management; a multi-channel opt-in system; and much more.

“We are very excited to have JitterJam in the Google Apps Marketplace,” says Scott McMullan, Google Apps Partner Lead for Google Enterprise. “Software vendors like JitterJam are helping us build a rich ecosystem of integrated applications that work seamlessly with our platform, allowing IT administrators to leverage the benefits of cloud computing and extend Google Apps to meet more of their business needs.”

The product’s integration with Google Apps allows users to sign on to JitterJam with a Google account or Google Apps e-mail address; to connect to Google Calendar to record all scheduled and delivered JitterJam outbound communications and promotions; and to flow e-mails received through a Gmail inbox with JitterJam’s powerful database and communications tools. JitterJam is part of the Sales & Marketing solutions in the Google Apps Marketplace.

The Google Apps Marketplace makes it easy for more than 2 million Google Apps customers to discover, purchase and deploy integrated business applications and related professional services. By integrating with user account and application data stored in Google Apps, these cloud applications provide a simpler user experience, increase business efficiency, and reduce administrative overhead. To learn more, visit google.com/appsmarketplace.

About JitterJam – Founded in 2008, JitterJam empowers consumer-facing businesses to leverage social marketing and have it perform in concert with their other marketing initiatives. JitterJam is a comprehensive platform that integrates social media, e-mail, and mobile engagement with an intelligent contact database and the tools needed to turn social interaction into new opportunities for revenue growth. JitterJam is headquartered in Bedford, NH. For more information on JitterJam and to sign-up for a free trial, visit www.jitterjam.com.

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JitterJam, JitterGram and Turning Conversations Into Customers are registered trademarks or trademarks of JitterJam.

Google, Google Apps Marketplace, Google Apps, Gmail, Google Talk, Google Calendar, Google Docs, Google Sites, and Google Video are trademarks of Google Inc.

Launches Integrated Multi-Channel Marketing Platform, Changes Company Name

Bedford, NH (PRWEB) March 22, 2010 — JitterJam™ today announced the public availability of its revolutionary new multi-channel marketing platform that integrates social media, e-mail, and mobile engagement with an intelligent contact database. JitterJam’s groundbreaking combination of social listening and engagement, automated contact database development, multi-channel marketing tools and analytics brings true ROI to social engagement by enabling companies to develop the deep one-to-one customer relationships that consumers expect in today’s marketplace.

“Tools today focus on the conversation,” said Ric Pratte, President and CEO at JitterJam. “The JitterJam platform goes way beyond by enabling companies to focus on people. At its core is a sophisticated consumer database that automatically collects contact information and personal interests and measures a contact’s degree of engagement. Businesses now have the power to capture and use this data to pinpoint the most receptive audiences.”

JitterJam has just emerged from beta testing, where a host of clients were able to take advantage of this unique product while providing priceless feedback on how to improve it.

”JitterJam has taught us the value of social engagement,” said Perry Dowst, President of Jetboil. “In three months of using JitterJam, we doubled our number of Facebook fans and launched our Twitter presence. Our customers have opted-in to receive information and promotions through e-mail, text messages, Twitter and Facebook. We have far greater reach than we ever had before!”

“While few companies question the need for some sort of effective community engagement strategy, measuring that effectiveness (ROI) remains elusive,” said Rich Price, New Media Specialist at Select Design. “JitterJam provides clear data that can help shape a deliberate approach to social media and community building, as well as measure which marketing initiatives are sparking conversation.”

“Our summer season is coming up, and JitterJam is an essential part of our overall marketing strategy,” said Chris Lockwood, Director of Marketing for Meadowbrook U.S. Cellular Pavilion. “We love the versatility of the platform and the ability to more deeply engage our customers!”

JitterJam is a comprehensive integrated marketing platform for multi-channel engagement and marketing. Its rich feature set includes social engagement through Twitter, Facebook and FriendFeed; e-mail marketing integration with Constant Contact and MailChimp; mobile marketing through a native text messaging campaign tool; tracking of campaigns on a per-message basis; multi-channel message creation and scheduling; targeted campaign creation and management; a multi-channel opt-in system; and much more.

Pricing for JitterJam starts at $290 (US) per month for up to 7,500 social contact points. To sign up for a trial, please visit www.jitterjam.com.

In conjunction with the new product launch, JitterJam changed its company name from JitterGram® to JitterJam. This name change reflects the company’s evolution from a mobile marketing tool to a comprehensive multi-channel integrated marketing platform.

About JitterJam
Founded in 2008 as JitterGram, Inc., JitterJam empowers consumer-facing companies in the mid- to small-business market by putting the sophistication and power of multi-channel integrated marketing within their reach. JitterJam, the company’s revolutionary new product, is a comprehensive tool that integrates social media, e-mail, and mobile engagement with an intelligent contact database and the tools needed to turn social interaction into new opportunities for revenue growth.

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JitterJam, JitterGram and Turning Conversations Into Customers are registered trademarks or trademarks of JitterJam.