Meltwater Acquires JitterJam to Lead Exploding Social CRM Market

Marketing professionals will be able to leverage the combined power of SCRM, social media monitoring, search engine marketing and analytics to convert social conversations into lasting relationships

San Francisco, CA & Bedford, NH — March 22, 2011 — The Meltwater Group, one of the world’s leading social media and news monitoring companies, today announced the acquisition of JitterJam®, a leader in Social CRM software. Together the companies will provide marketing, communications and advertising professionals with the most comprehensive set of tools for tracking and engaging with customers on social channels to transform conversations into lasting and trusted relationships. Meltwater purchased JitterJam for $6 million, and all of JitterJam’s employees will join Meltwater.

Both companies have achieved market leadership by delivering distinct products and solutions around media monitoring and marketing. Meltwater has grown to a $100 million a year company by delivering engaging news and social media monitoring and search engine marketing solutions. The company has 55 offices around the world serving more than 18,000 customers. JitterJam combines email, social media and mobile engagement with an intelligent contact database to provide businesses with an integrated consumer engagement and marketing platform. The JitterJam platform is built for consumer-facing companies who are looking to generate ROI from social, mobile and email engagement and marketing. The JitterJam platform will be integrated over time with the Meltwater Buzz product, creating the most comprehensive and engaging Social CRM platform on the market today.

“Meltwater was bootstrapped with $15,000 ten years ago and has now grown to a $100 million leader without external funding in the online media monitoring space. Also, we have proven we have the expertise to achieve rapid success in emerging markets,” said Jorn Lyseggen, chief executive officer and founder of Meltwater Group. “The Social CRM space is clearly experiencing fast growth and within three years we aim to generate $100 million a year in Social CRM solutions alone. The JitterJam technology and talent will help us achieve this goal.”

Social CRM has evolved from a curiosity to an emerging business necessity. In a recent press release, Gartner, Inc. forecasts that “by 2013, spending on social software to support sales, marketing and customer service processes will exceed $1 billion worldwide.” The firm also predicts that “during the next two years, 30 percent of leading companies will extend the goals of their online community activities to the design of enhanced service processes, such as Social CRM.”

JitterJam’s unique blend of social analytics, CRM and digital marketing capabilities make it a comprehensive social marketing tool for businesses, brands and agencies. By using JitterJam, businesses can discover relevant conversations happening on the real-time web and engage to convert conversations into customers.

“We have been tremendously impressed with Meltwater’s rapid growth in the social and marketing space,” said Ric Pratte, co-founder, president and chief executive officer of JitterJam. “Meltwater’s expertise, highly impressive customer base and exceptional sales organization will help us bring the integrated JitterJam platform to a primed worldwide audience. We’re thrilled to be a part of Meltwater.”

In addition to JitterJam, Meltwater acquired BuzzGain last year and intends to acquire more businesses and technologies to help the company further expand its product suite.

About JitterJam

JitterJam is a web-based Social CRM system that helps businesses and brands Turn Conversations into

Customers™. JitterJam combines social media monitoring, an intelligent contact database and a multi-channel digital marketing platform into a single, integrated system. Consumer-facing businesses, brands, agencies and consultants are using JitterJam to capture relevant conversations on the social web and turn them into lasting, trusted customer relationships with new opportunities for revenue growth.

Founded in 2008, JitterJam is headquartered in Bedford, NH. For more information, visit http://www.jitterjam.com.

About The Meltwater Group

The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 18,000 clients through 55 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to challenging existing business models by introducing disruptive technologies.​ The Meltwater Group delivers B2B solutions based on search engine technology, cloud computing and talent management software. For more information, please visit http://www.meltwater.com.

Contacts:

Kimling Lam
Meltwater Group

Travis Murdock
Edelman

Paul Greenberg Selects JitterJam for the Marketing Technologies Category

Download the JitterJam Named ZDNet Company to Watch Press Release PDF

JitterJam’s relatively recent launch in March 2010 and its explosion into the Social CRM and Marketing spaces have made a noticeable market impact. According to Greenberg’s article, “JitterJam came out of the blue to make the list this year. They weren’t even on my radar in January 2010.”

Greenberg goes on to write that JitterJam has “a social marketing product portfolio that genuinely shows both thought behind it and apparently delivers on what it provides . . . this is what social marketing needs to look like.”

“We are very honored to be included in the CRM Watch List,” said Ric Pratte, President and CEO of JitterJam. “Our customers have recognized that we have an exceptional solution to see real results from their social marketing efforts; it’s fantastic to have industry recognition for our efforts as well!”

JitterJam’s Social CRM system provides businesses, brands and agencies with a unique set of capabilities to monitor the social web, engage their social communities, develop trusted relationships with individual consumers, market to those consumers and evaluate the results. JitterJam’s customers range from smaller enterprises to multi-national brands and agencies.

Greenberg’s “Social CRM: The Conversation” blog on ZDNet focuses on current and future CRM technologies, strategies, companies, stories and personalities. The blog, which is beginning its third year on ZDNet, draws sales, marketing and IT professionals worldwide. Greenberg, in addition to being the author of the best-selling book, “CRM at the Speed of Light: Essential Customer Strategies for the 21st Century,” is President of The 56 Group, a consulting firm focused on cutting-edge CRM strategic services, and a founding partner of BPT Partners, a training and consulting firm that has quickly become the certification authority for the CRM industry.

About JitterJam
JitterJam is a web-based Social CRM system that helps businesses and brands Turn Conversations into Customers™. JitterJam combines social media monitoring, an intelligent contact database and a multi-channel digital marketing platform into a single, integrated system. Consumer-facing businesses, brands, agencies and consultants are using JitterJam to capture relevant conversations on the social web and turn them into lasting, trusted customer relationships with new opportunities for revenue growth. Founded in 2008, JitterJam is headquartered in Bedford, NH. For more information, visit http://www.jitterjam.com.

Adds Social Marketing Platform to the Google Apps Marketplace, Integrates with Google Apps

Bedford, NH (PRWEB) April 28, 2010 — JitterJam™ is pleased to announce it has added its social marketing platform to the Google Apps Marketplace™, Google’s online storefront for Google Apps™ products and services. JitterJam is an integrated, multi-channel social marketing platform focused on developing and deepening customer relationships from light touch social connections into qualified prospects all the way into committed customers and lifelong advocates. The platform combines social media, e-mail and mobile marketing tools on top of an intelligent contact database.

“JitterJam is committed to easy to implement, easy to use, easy to succeed, web-based solutions that businesses and marketing agencies can utilize anytime, anywhere. So, integrating with Google Apps was a logical choice for us,” says Ric Pratte, President and CEO. “We’ve made it extremely easy for Google Apps customers to get a powerful, web-based multi-channel marketing application that works seamlessly with their Google messaging and collaboration applications.”

JitterJam is a comprehensive integrated social marketing platform for multi-channel engagement and marketing. Its rich feature set includes social monitoring and engagement through Twitter, Facebook and FriendFeed; e-mail marketing integration with Constant Contact and MailChimp; mobile marketing through a native text messaging campaign tool; tracking of campaigns on a per-message basis; multi-channel message creation and scheduling; targeted campaign creation and management; a multi-channel opt-in system; and much more.

“We are very excited to have JitterJam in the Google Apps Marketplace,” says Scott McMullan, Google Apps Partner Lead for Google Enterprise. “Software vendors like JitterJam are helping us build a rich ecosystem of integrated applications that work seamlessly with our platform, allowing IT administrators to leverage the benefits of cloud computing and extend Google Apps to meet more of their business needs.”

The product’s integration with Google Apps allows users to sign on to JitterJam with a Google account or Google Apps e-mail address; to connect to Google Calendar to record all scheduled and delivered JitterJam outbound communications and promotions; and to flow e-mails received through a Gmail inbox with JitterJam’s powerful database and communications tools. JitterJam is part of the Sales & Marketing solutions in the Google Apps Marketplace.

The Google Apps Marketplace makes it easy for more than 2 million Google Apps customers to discover, purchase and deploy integrated business applications and related professional services. By integrating with user account and application data stored in Google Apps, these cloud applications provide a simpler user experience, increase business efficiency, and reduce administrative overhead. To learn more, visit google.com/appsmarketplace.

About JitterJam – Founded in 2008, JitterJam empowers consumer-facing businesses to leverage social marketing and have it perform in concert with their other marketing initiatives. JitterJam is a comprehensive platform that integrates social media, e-mail, and mobile engagement with an intelligent contact database and the tools needed to turn social interaction into new opportunities for revenue growth. JitterJam is headquartered in Bedford, NH. For more information on JitterJam and to sign-up for a free trial, visit www.jitterjam.com.

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JitterJam, JitterGram and Turning Conversations Into Customers are registered trademarks or trademarks of JitterJam.

Google, Google Apps Marketplace, Google Apps, Gmail, Google Talk, Google Calendar, Google Docs, Google Sites, and Google Video are trademarks of Google Inc.

Launches Integrated Multi-Channel Marketing Platform, Changes Company Name

Bedford, NH (PRWEB) March 22, 2010 — JitterJam™ today announced the public availability of its revolutionary new multi-channel marketing platform that integrates social media, e-mail, and mobile engagement with an intelligent contact database. JitterJam’s groundbreaking combination of social listening and engagement, automated contact database development, multi-channel marketing tools and analytics brings true ROI to social engagement by enabling companies to develop the deep one-to-one customer relationships that consumers expect in today’s marketplace.

“Tools today focus on the conversation,” said Ric Pratte, President and CEO at JitterJam. “The JitterJam platform goes way beyond by enabling companies to focus on people. At its core is a sophisticated consumer database that automatically collects contact information and personal interests and measures a contact’s degree of engagement. Businesses now have the power to capture and use this data to pinpoint the most receptive audiences.”

JitterJam has just emerged from beta testing, where a host of clients were able to take advantage of this unique product while providing priceless feedback on how to improve it.

”JitterJam has taught us the value of social engagement,” said Perry Dowst, President of Jetboil. “In three months of using JitterJam, we doubled our number of Facebook fans and launched our Twitter presence. Our customers have opted-in to receive information and promotions through e-mail, text messages, Twitter and Facebook. We have far greater reach than we ever had before!”

“While few companies question the need for some sort of effective community engagement strategy, measuring that effectiveness (ROI) remains elusive,” said Rich Price, New Media Specialist at Select Design. “JitterJam provides clear data that can help shape a deliberate approach to social media and community building, as well as measure which marketing initiatives are sparking conversation.”

“Our summer season is coming up, and JitterJam is an essential part of our overall marketing strategy,” said Chris Lockwood, Director of Marketing for Meadowbrook U.S. Cellular Pavilion. “We love the versatility of the platform and the ability to more deeply engage our customers!”

JitterJam is a comprehensive integrated marketing platform for multi-channel engagement and marketing. Its rich feature set includes social engagement through Twitter, Facebook and FriendFeed; e-mail marketing integration with Constant Contact and MailChimp; mobile marketing through a native text messaging campaign tool; tracking of campaigns on a per-message basis; multi-channel message creation and scheduling; targeted campaign creation and management; a multi-channel opt-in system; and much more.

Pricing for JitterJam starts at $290 (US) per month for up to 7,500 social contact points. To sign up for a trial, please visit www.jitterjam.com.

In conjunction with the new product launch, JitterJam changed its company name from JitterGram® to JitterJam. This name change reflects the company’s evolution from a mobile marketing tool to a comprehensive multi-channel integrated marketing platform.

About JitterJam
Founded in 2008 as JitterGram, Inc., JitterJam empowers consumer-facing companies in the mid- to small-business market by putting the sophistication and power of multi-channel integrated marketing within their reach. JitterJam, the company’s revolutionary new product, is a comprehensive tool that integrates social media, e-mail, and mobile engagement with an intelligent contact database and the tools needed to turn social interaction into new opportunities for revenue growth.

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JitterJam, JitterGram and Turning Conversations Into Customers are registered trademarks or trademarks of JitterJam.